{"id":2375,"date":"2021-03-05T22:41:18","date_gmt":"2021-03-06T06:41:18","guid":{"rendered":"https:\/\/jinigo.com\/1\/?p=2375"},"modified":"2021-03-05T22:41:18","modified_gmt":"2021-03-06T06:41:18","slug":"mouseinfo-brand-refresh","status":"publish","type":"post","link":"https:\/\/jinigo.com\/1\/2021\/03\/mouseinfo-brand-refresh\/","title":{"rendered":"MouseInfo | Brand Refresh"},"content":{"rendered":"\n\t\t<div id='gallery-1' class='gallery galleryid-2375 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/thumb-3-21.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/thumb-3-21-1024x769.png\" width=\"768\" height=\"577\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;I took over MouseInfo.com in 2008 from its previous owners and used the opportunity to give the whole site a refresh and consistent visual voice. Taking cue from Mickey Mouse himself, I went with a red and black color scheme to be strikingly different from other Disney news sites which tended towards blue and green hues. \\n\\nMickey Mouse's red shorts are very vibrant so I landed on a red just a few shades darker to minimize the color's dominant characteristics. Over the years, I created a number of collateral and support for the brand including business cards, video graphics, etc.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:[null,0],&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">Having run <strong>MouseInfo<\/strong> since <strong>2008<\/strong>, I constantly made tweaks and adjustments to the site, the user experience, and the overall experience of interacting with the site. In 2020, I opted to give the MouseInfo brand a complete refresh to infuse new life and a vibe that better-reflected the evolution of the brand.\u00a0<\/span><\/p>\n<p>With a tagline of<strong> &#8220;More Fun. More Info.&#8221;<\/strong> as my inspiration, I wanted to create a new look that felt both like a legitimate source of news and information and also something fun with a fresh and modern energy.<\/p>\n<p>A new <strong>logomark<\/strong> with an upside &#8220;i&#8221; pulling double duty as an exclamation point was evocative of the former logo but a more playful look ahead. More vibrant <strong>brighter colors<\/strong> and newer energetic <strong>typefaces<\/strong> along with a new <strong>WordPress theme<\/strong> and all new social media graphics helped round out the visual overhaul.<\/p>\n<p>I have and continue to create various collateral and support imagery for the brand including business cards, video graphics, etc.<\/p>\n<h1>Logo Design<\/h1>\n\n\t\t<div id='gallery-2' class='gallery galleryid-2375 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-logo-history.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-logo-history-1024x576.png\" width=\"768\" height=\"432\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Website Design<\/h1>\n<p>I used a pre-existing <a href=\"https:\/\/www.elegantthemes.com\" target=\"_blank\" rel=\"noopener\">Elegant Theme<\/a> that was responsively built and used extensive amounts of hand-coded CSS customization to get to to the final look.<\/p>\n\n\t\t<div id='gallery-3' class='gallery galleryid-2375 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-website-hp.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-website-hp-708x1024.jpg\" width=\"708\" height=\"1024\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-website-article.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-website-article-708x1024.jpg\" width=\"708\" height=\"1024\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Business Card Design<\/h1>\n\n\t\t<div id='gallery-4' class='gallery galleryid-2375 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-business-cards.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-business-cards-1024x576.jpg\" width=\"768\" height=\"432\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Social Media Design<\/h1>\n<p>I&#8217;ve maintained several social media accounts for @MouseInfo including <a href=\"http:\/\/instagram.com\/mouseinfo\" target=\"_blank\" rel=\"noopener\"><strong>Instagram<\/strong><\/a>,\u00a0<strong><a href=\"http:\/\/twitter.com\/mouseinfo\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/strong>, <a href=\"http:\/\/facebook.com\/mouseinfo\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"http:\/\/pinterest.com\/mouseinfo\" target=\"_blank\" rel=\"noopener\"><strong>Pinterest<\/strong><\/a>, <a href=\"http:\/\/mouseinfo.tumblr.com\" target=\"_blank\" rel=\"noopener\"><strong>Tumblr<\/strong><\/a>, and <a href=\"http:\/\/youtube.com\/mouseinfo\" target=\"_blank\" rel=\"noopener\"><strong>YouTube<\/strong><\/a>.<\/p>\n\n\t\t<div id='gallery-5' class='gallery galleryid-2375 gallery-columns-3 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-social-fb.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-social-fb-1024x575.png\" width=\"768\" height=\"431\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-social-yt.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-social-yt-1024x575.png\" width=\"768\" height=\"431\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-social-tw.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/3-21-mouseinfo-social-tw-1024x575.png\" width=\"768\" height=\"431\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Acknowledgements<\/h1>\n<ul>\n<li><strong>DESIGN \/ DIRECTOR:<\/strong> Jose Inigo<\/li>\n<li><strong>SUPPORT \/ INSPIRATION:\u00a0<\/strong>Leny Evangelista, Andy Castro<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Having run MouseInfo since 2008, I constantly made tweaks and adjustments to the site, the user experience, and the overall experience of interacting with the site. In 2020, I opted to give the MouseInfo brand a complete refresh to infuse new life and a vibe that better-reflected the evolution of the brand.\u00a0 With a tagline [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2376,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[147,33,87,39,55,165,20,18,40,35,166,54,128,90,19,97,11],"class_list":["post-2375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-development","tag-147","tag-art-direct","tag-brand-collateral","tag-copy","tag-cross-device","tag-css","tag-design","tag-desktop","tag-html","tag-illustration","tag-mi","tag-mobile","tag-mouseinfo","tag-offline","tag-online","tag-travel","tag-us"],"jetpack_featured_media_url":"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/03\/thumb-3-21.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/2375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/comments?post=2375"}],"version-history":[{"count":5,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/2375\/revisions"}],"predecessor-version":[{"id":2388,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/2375\/revisions\/2388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media\/2376"}],"wp:attachment":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media?parent=2375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/categories?post=2375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/tags?post=2375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}