{"id":2299,"date":"2017-01-19T20:50:11","date_gmt":"2017-01-20T04:50:11","guid":{"rendered":"https:\/\/jinigo.com\/1\/?p=2299"},"modified":"2021-01-19T20:53:24","modified_gmt":"2021-01-20T04:53:24","slug":"crave-x-bombas-interactive-socks","status":"publish","type":"post","link":"https:\/\/jinigo.com\/1\/2017\/01\/crave-x-bombas-interactive-socks\/","title":{"rendered":"Crave X Bombas | Interactive Socks"},"content":{"rendered":"\n\t\t<div id='gallery-1' class='gallery galleryid-2299 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/01\/thumb-2-25.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/01\/thumb-2-25-1024x769.png\" width=\"768\" height=\"577\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<p>It was certainly a strange proposition but working with a marketing team, we partnered with Bombas socks to create promotional materials to promote CraveOnline.<\/p>\n<p>Bombas socks were wrapped with custom-created &#8220;&#8221;O-bands&#8221;&#8221; that were equipped with interactive stickers that could actually be activated by a phone&#8217;s NFC connection. If you held an NFC-enabled phone up to the socks O-band it would open up a special microsite destination to familiarize the user with the CraveOnline brand. This entailed creating a custom website to open on mobile devices.<\/p>\n<p>For phones that were not NFC-enabled, a QR code was also included to lead to the same custom microsite destination.<\/p>\n\n\t\t<div id='gallery-2' class='gallery galleryid-2299 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/01\/2-25-bombas-socks-01.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/01\/2-25-bombas-socks-01-1024x576.jpg\" width=\"768\" height=\"432\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>It was certainly a strange proposition but working with a marketing team, we partnered with Bombas socks to create promotional materials to promote CraveOnline. Bombas socks were wrapped with custom-created &#8220;&#8221;O-bands&#8221;&#8221; that were equipped with interactive stickers that could actually be activated by a phone&#8217;s NFC connection. If you held an NFC-enabled phone up to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2300,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[50,33,164,87,27,95,20,23,90,19,88,89,11],"class_list":["post-2299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-and-print","tag-50","tag-art-direct","tag-bombas","tag-brand-collateral","tag-cr","tag-craveonline","tag-design","tag-high-impact","tag-offline","tag-online","tag-printed","tag-telecommunications","tag-us"],"jetpack_featured_media_url":"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2021\/01\/thumb-2-25.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/2299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/comments?post=2299"}],"version-history":[{"count":2,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/2299\/revisions"}],"predecessor-version":[{"id":2303,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/2299\/revisions\/2303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media\/2300"}],"wp:attachment":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media?parent=2299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/categories?post=2299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/tags?post=2299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}