{"id":2142,"date":"2020-02-06T12:41:31","date_gmt":"2020-02-06T20:41:31","guid":{"rendered":"https:\/\/jinigo.com\/1\/?p=2142"},"modified":"2021-04-17T13:52:58","modified_gmt":"2021-04-17T21:52:58","slug":"kraft-lunchables-game-overlays-and-tour-across-the-internet","status":"publish","type":"post","link":"https:\/\/jinigo.com\/1\/2020\/02\/kraft-lunchables-game-overlays-and-tour-across-the-internet\/","title":{"rendered":"Kraft Lunchables | Game Overlays and Tour Across the Internet"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2144 aligncenter\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/thumb-1-26-1024x769.png\" alt=\"\" width=\"1024\" height=\"769\" srcset=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/thumb-1-26-1024x769.png 1024w, https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/thumb-1-26-300x225.png 300w, https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/thumb-1-26-768x577.png 768w, https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/thumb-1-26-640x480.png 640w, https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/thumb-1-26.png 1278w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>I oversaw creative execution of a large-scale program for Kraft that included several interactive elements to encourage uses to engage with the <strong>Lunchables<\/strong> brand in engaging ways to raise familiarity about the brand and the components of its lunch boxes.<\/p>\n<p>There were three main components to the custom experiences: <strong>A Tour Across the Internet<\/strong> custom destination experience, a <strong>Side-Scroller<\/strong> game overlay, and a <strong>Moving Targets<\/strong> game overlay.<\/p>\n<h1>Tour Across the Internet<\/h1>\n<p>A custom destination website that simulated an &#8220;&#8221;across the internet&#8221;&#8221; experience where users find the Lunchables icons hidden on web pages and ultimately unlock an exclusive video and the ability to replay game or visit client site.<\/p>\n\n\t\t<div id='gallery-1' class='gallery galleryid-2142 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-0.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-0-1024x396.jpg\" width=\"768\" height=\"297\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n\n\t\t<div id='gallery-2' class='gallery galleryid-2142 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-1-1024x396.jpg\" width=\"768\" height=\"297\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-2-1024x396.jpg\" width=\"768\" height=\"297\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-3.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-3-1024x396.jpg\" width=\"768\" height=\"297\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-4.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-4-1024x396.jpg\" width=\"768\" height=\"297\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-5.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-5-1024x396.jpg\" width=\"768\" height=\"297\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-6.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-6-1024x396.jpg\" width=\"768\" height=\"297\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-7.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-7-1024x396.jpg\" width=\"768\" height=\"297\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-8.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-8-1024x396.jpg\" width=\"768\" height=\"297\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n\n\t\t<div id='gallery-3' class='gallery galleryid-2142 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-9.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-tour-9-1024x396.jpg\" width=\"768\" height=\"297\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Side-Scroller Game Overlay<\/h1>\n<p>An interactive overlay ad unit that encouraged users to engage with the brand by navigating Jackie on a skydiving trip to collect under Lunchables icons falling in the sky. The timed adventure was shortened when users accidentally bumped into obstacles. Following completion of the game, users were presented their score, an exclusive clip, and ability to replay the game or visit client site.<\/p>\n\n\t\t<div id='gallery-4' class='gallery galleryid-2142 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-game-overlay-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-game-overlay-2-337x1024.jpg\" width=\"337\" height=\"1024\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-game-overlay-3.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-game-overlay-3-338x1024.jpg\" width=\"338\" height=\"1024\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Moving Targets Game Overlay<\/h1>\n<p>An interactive overlay ad unit that encouraged users to engage with the brand by navigating Platy on a scuba-diving trip to collect under Lunchables icons floating in the water. The timed adventure was shortened when users accidentally bumped into obstacles. Following completion of the game, users were presented their score, an exclusive clip, and ability to replay the game or visit client site.<\/p>\n\n\t\t<div id='gallery-5' class='gallery galleryid-2142 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-game-overlay-0.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-game-overlay-0-423x1024.jpg\" width=\"423\" height=\"1024\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-game-overlay-1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/1-26-lunchables-game-overlay-1-424x1024.jpg\" width=\"424\" height=\"1024\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Acknowledgement<\/h1>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">I do not make any ownership claim to the copyrighted works shown on this page.<\/span><\/p>\n<ul>\n<li><strong>CREATIVE DIRECTOR \/ DESIGNER<\/strong><strong>:\u00a0<\/strong>Jose Inigo<\/li>\n<li><strong>DESIGN SUPPORT:\u00a0<\/strong>Carlos Sanchez, Livia Tostado,<\/li>\n<li><strong>ANIMATION:\u00a0<\/strong>Alejandro Tostado<\/li>\n<li><strong>DEVELOPMENT:<\/strong> Ricardo Rojas, Liliana Iturribarria<\/li>\n<li><strong>PROJECT MANAGER:<\/strong>\u00a0Ana Villegas<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I oversaw creative execution of a large-scale program for Kraft that included several interactive elements to encourage uses to engage with the Lunchables brand in engaging ways to raise familiarity about the brand and the components of its lunch boxes. There were three main components to the custom experiences: A Tour Across the Internet custom [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2144,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[147,33,39,153,20,18,168,169,23,148,149,54,151,19,80,150,26,41,152,11,60],"class_list":["post-2142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interactive-media","tag-147","tag-art-direct","tag-copy","tag-cpb-food","tag-design","tag-desktop","tag-fyc-automattic","tag-fyc-system1","tag-high-impact","tag-kraft","tag-lunchables","tag-mobile","tag-moving-targets-game-overlay","tag-online","tag-promotion","tag-side-scroller-game-overlay","tag-static-demo","tag-th","tag-tour-across-the-internet-custom-destination","tag-us","tag-video-demo"],"jetpack_featured_media_url":"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2020\/02\/thumb-1-26.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/2142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/comments?post=2142"}],"version-history":[{"count":9,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/2142\/revisions"}],"predecessor-version":[{"id":2186,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/2142\/revisions\/2186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media\/2144"}],"wp:attachment":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media?parent=2142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/categories?post=2142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/tags?post=2142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}