{"id":200,"date":"2018-07-02T13:44:16","date_gmt":"2018-07-02T21:44:16","guid":{"rendered":"https:\/\/jinigo.com\/1\/?p=200"},"modified":"2021-04-05T14:13:24","modified_gmt":"2021-04-05T22:13:24","slug":"2018-total-beauty-awards-brand-development","status":"publish","type":"post","link":"https:\/\/jinigo.com\/1\/2018\/07\/2018-total-beauty-awards-brand-development\/","title":{"rendered":"2018 Total Beauty Awards | Brand Development"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1027 aligncenter img_100\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-1-1024x623.jpg\" alt=\"\" width=\"1024\" height=\"623\" srcset=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-1-1024x623.jpg 1024w, https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-1-300x182.jpg 300w, https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-1-768x467.jpg 768w, https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-1.jpg 1470w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>I oversaw the creation and implementation of all visual aesthetics, branding, and collateral for the <strong>2018 Total Beauty Awards<\/strong>.<\/p>\n<p>Every year, the industry-leading award program is recognized by magazines and major beauty product brands for culling a vast array of beauty products on the market to select the best of the best every single year.<\/p>\n<p>Facilitating this massive undertaking includes a lot of creative solutions including the creation of Seal Guidelines, branding elements, collateral, web graphics, newsletters, promotional material, etc.<\/p>\n<h1>Seal Usage Guidelines<\/h1>\n<p>Re-purposing from a design created by a colleague, <a href=\"https:\/\/www.behance.net\/lcevangelista\" target=\"_blank\" rel=\"noopener\">Leny Evangelista<\/a>, we created a PDF document template that could easily be updated from year to year by simply swapping out seals and images. Below is a sample of the complete 21-page Usage Guidelines. This document is used both internally for promotion and externally by winning clients.<\/p>\n\n\t\t<div id='gallery-1' class='gallery galleryid-200 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-2-1024x737.jpg\" width=\"768\" height=\"553\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Key Image<\/h1>\n<p>Selecting the key image is the primary feature since the Seal Guidelines remain consistent from year to year. That image is then used for all collateral for that respective year.<\/p>\n\n\t\t<div id='gallery-2' class='gallery galleryid-200 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-gfx-support-newsletter-1.gif\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-gfx-support-newsletter-1.gif\" width=\"600\" height=\"850\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n\n\t\t<div id='gallery-3' class='gallery galleryid-200 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-gfx-support-newsletter-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-gfx-support-newsletter-2.jpg\" width=\"600\" height=\"610\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-gfx-support-newsletter-3.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-gfx-support-newsletter-3.jpg\" width=\"600\" height=\"400\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Winner Promotion<\/h1>\n<p>Below is a sample of creatives for AFTER a winner is chosen including the <strong>Winner Promotional Ads &#8212;<\/strong>\u00a0which lead to the <strong>Winner Landing Page &#8212;<\/strong> and the <strong>Congrats\u00a0Letter<\/strong> to winners with a box of beauty supplies and further instruction about their winning products.<\/p>\n\n\t\t<div id='gallery-4' class='gallery galleryid-200 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-gfx-support-winners-ads-1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-gfx-support-winners-ads-1-1024x507.jpg\" width=\"768\" height=\"380\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-gfx-support-winners-coming.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-gfx-support-winners-coming-1024x477.png\" width=\"768\" height=\"358\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n\n\t\t<div id='gallery-5' class='gallery galleryid-200 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-gfx-support-winners-letter.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-gfx-support-winners-letter-791x1024.jpg\" width=\"768\" height=\"994\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Recognition<\/h1>\n<p>The <strong>Total Beauty Awards<\/strong> are an esteemed indicator in the world of beauty and the seal bears significance for products. It&#8217;s licensed use can be found on leading beauty products across the wide array of makeup and beauty products. Below are just a few of the many examples of seal usage.<\/p>\n\n\t\t<div id='gallery-6' class='gallery galleryid-200 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-recognition.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-13-totalbeautyawards2018-recognition-1024x596.jpg\" width=\"768\" height=\"447\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2018\/07\/3-13-totalbeautyawards2018-recognition-2.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2018\/07\/3-13-totalbeautyawards2018-recognition-2-1024x576.png\" width=\"768\" height=\"432\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">Acknowledgement<\/span><\/h1>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">I do not make any ownership claim to the copyrighted works shown on this page.<\/span><\/p>\n<ul>\n<li><strong>CREATIVE DIRECTOR<\/strong><strong>:\u00a0<\/strong>Jose Inigo<\/li>\n<li><strong>DESIGN LEAD: <\/strong>Angela Truong, Leny Evangelista<\/li>\n<li><strong>DESIGN SUPPORT:<\/strong> Outsourced Serbian Team<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I oversaw the creation and implementation of all visual aesthetics, branding, and collateral for the 2018 Total Beauty Awards. Every year, the industry-leading award program is recognized by magazines and major beauty product brands for culling a vast array of beauty products on the market to select the best of the best every single year. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":380,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[50,125,33,87,55,20,18,79,96,168,54,90,19,88,80,26,89,41,126,11],"class_list":["post-200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-development","tag-50","tag-125","tag-art-direct","tag-brand-collateral","tag-cross-device","tag-design","tag-desktop","tag-editorial","tag-event","tag-fyc-automattic","tag-mobile","tag-offline","tag-online","tag-printed","tag-promotion","tag-static-demo","tag-telecommunications","tag-th","tag-total-beauty","tag-us"],"jetpack_featured_media_url":"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-3-13.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":7,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"predecessor-version":[{"id":2257,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/200\/revisions\/2257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media\/380"}],"wp:attachment":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}