{"id":192,"date":"2017-11-02T13:26:33","date_gmt":"2017-11-02T21:26:33","guid":{"rendered":"https:\/\/jinigo.com\/1\/?p=192"},"modified":"2019-02-11T14:22:21","modified_gmt":"2019-02-11T22:22:21","slug":"herstudio-brand-identity","status":"publish","type":"post","link":"https:\/\/jinigo.com\/1\/2017\/11\/herstudio-brand-identity\/","title":{"rendered":"HerStudio | Brand Identity"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-375 aligncenter img_100\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-3-9-1024x769.png\" alt=\"\" width=\"1024\" height=\"769\" srcset=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-3-9-1024x769.png 1024w, https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-3-9-300x225.png 300w, https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-3-9-768x577.png 768w, https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-3-9-640x480.png 640w, https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-3-9.png 1278w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Building off the strong aesthetic voice of parent brand <strong>TotallyHer<\/strong>, we created a variation of the parent logo for <strong>HerStudio<\/strong> to represent the in-house video production capabilities for the division. The studio was intended to be its own arm of the TotallyHer brand, branded as the in-house video house responsible for all custom video creation for TotallyHer.<\/p>\n<p>I brainstormed the new name and ultimately came up with new logo &#8212; based strongly off the parent &#8212; and then oversaw the animation for use in video bumper production cards, promotional materials, etc. The project was ultimately canned mid-development.<\/p>\n<h1><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">Acknowledgement<\/span><\/h1>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">I do not make any ownership claim to the copyrighted works shown on this page.<\/span><\/p>\n<ul>\n<li><strong>DESIGN \/ DIRECTOR:\u00a0<\/strong>Jose Inigo<\/li>\n<li><strong>ANIMATION: <\/strong>Alejandro Tostado<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Building off the strong aesthetic voice of parent brand TotallyHer, we created a variation of the parent logo for HerStudio to represent the in-house video production capabilities for the division. The studio was intended to be its own arm of the TotallyHer brand, branded as the in-house video house responsible for all custom video creation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[50,33,87,20,19,80,26,89,41,86,11,12],"class_list":["post-192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-development","tag-50","tag-art-direct","tag-brand-collateral","tag-design","tag-online","tag-promotion","tag-static-demo","tag-telecommunications","tag-th","tag-totallyher","tag-us","tag-website"],"jetpack_featured_media_url":"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-3-9.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/comments?post=192"}],"version-history":[{"count":7,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/192\/revisions"}],"predecessor-version":[{"id":2055,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/192\/revisions\/2055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media\/375"}],"wp:attachment":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media?parent=192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/categories?post=192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/tags?post=192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}