{"id":190,"date":"2017-11-02T13:25:53","date_gmt":"2017-11-02T21:25:53","guid":{"rendered":"https:\/\/jinigo.com\/1\/?p=190"},"modified":"2021-04-05T14:14:22","modified_gmt":"2021-04-05T22:14:22","slug":"totallyher-brand-development-refresh","status":"publish","type":"post","link":"https:\/\/jinigo.com\/1\/2017\/11\/totallyher-brand-development-refresh\/","title":{"rendered":"TotallyHer | Brand Refresh (2017)"},"content":{"rendered":"\n\t\t<div id='gallery-1' class='gallery galleryid-190 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-2-2.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-2-2-1024x769.png\" width=\"768\" height=\"577\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;A new logo was created for TotallyHer and I helped to standardize a brand new aesthetic voice for the brand with a brand book that detailed colors, fonts, logo usage, etc. \\n\\nAdditionally, logo was standardized for use in global markets for United States plus Australia, Canada, and United Kingdom markets.\\n\\nOther internal collateral included letterhead, envelopes, business cards, and sales decks.\\n &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:[null,0],&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">Keeping the established\u00a0<strong>TotallyHer<\/strong>\u00a0logo, I helped standardize a brand aesthetic for the brand to establish a voice and tone with a brand book that detailed colors, fonts, logo usage, etc.<\/span><\/p>\n<p>Additionally, logo was standardized for use in global markets for United States plus Australia, Canada, and United Kingdom markets.<\/p>\n<p>Other internal collateral included letterhead, envelopes, business cards, and sales decks.<\/p>\n<h1>Brand Book<\/h1>\n<p>We didn&#8217;t redesign the logo but we did standardize the colors as various shades of red were used over the years.<\/p>\n\n\t\t<div id='gallery-2' class='gallery galleryid-190 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-brandbook-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-brandbook-2-1024x792.jpg\" width=\"768\" height=\"594\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-brandbook-3.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-brandbook-3-1024x792.jpg\" width=\"768\" height=\"594\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-brandbook-4.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-brandbook-4-1024x792.jpg\" width=\"768\" height=\"594\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-brandbook-5.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-brandbook-5-1024x792.jpg\" width=\"768\" height=\"594\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Website<\/h1>\n<p>Using the new colors, fonts, and streamlined appearance we did a refresh on the corporate site.<\/p>\n\n\t\t<div id='gallery-3' class='gallery galleryid-190 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-website-1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-website-1-919x1024.jpg\" width=\"768\" height=\"856\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Marketing Deck<\/h1>\n\n\t\t<div id='gallery-4' class='gallery galleryid-190 gallery-columns-3 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-1-1024x577.jpg\" width=\"768\" height=\"433\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-8.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-8-1024x577.jpg\" width=\"768\" height=\"433\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-4.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-4-1024x577.jpg\" width=\"768\" height=\"433\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-5.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-5-1024x577.jpg\" width=\"768\" height=\"433\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-6.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-6-1024x577.jpg\" width=\"768\" height=\"433\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-9.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-9-1024x577.jpg\" width=\"768\" height=\"433\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-7.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-7-1024x577.jpg\" width=\"768\" height=\"433\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-2-1024x577.jpg\" width=\"768\" height=\"433\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-10.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-8-totallyher-deck-10-1024x577.jpg\" width=\"768\" height=\"433\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">Acknowledgement<\/span><\/h1>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">I do not make any ownership claim to the copyrighted works shown on this page.<\/span><\/p>\n<ul>\n<li><strong>CREATIVE DIRECTOR:\u00a0<\/strong>Jose Inigo<\/li>\n<li><strong>DESIGN SUPPORT: <\/strong>Alex Rivera<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Keeping the established\u00a0TotallyHer\u00a0logo, I helped standardize a brand aesthetic for the brand to establish a voice and tone with a brand book that detailed colors, fonts, logo usage, etc. Additionally, logo was standardized for use in global markets for United States plus Australia, Canada, and United Kingdom markets. Other internal collateral included letterhead, envelopes, business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[50,33,87,20,168,90,19,88,80,26,89,41,86,11,12],"class_list":["post-190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-development","tag-50","tag-art-direct","tag-brand-collateral","tag-design","tag-fyc-automattic","tag-offline","tag-online","tag-printed","tag-promotion","tag-static-demo","tag-telecommunications","tag-th","tag-totallyher","tag-us","tag-website"],"jetpack_featured_media_url":"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-2-2.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":7,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"predecessor-version":[{"id":2104,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/190\/revisions\/2104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media\/332"}],"wp:attachment":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}