{"id":186,"date":"2010-11-02T13:06:36","date_gmt":"2010-11-02T21:06:36","guid":{"rendered":"https:\/\/jinigo.com\/1\/?p=186"},"modified":"2021-04-05T14:19:24","modified_gmt":"2021-04-05T22:19:24","slug":"gorilla-nation-brand-identity-refresh","status":"publish","type":"post","link":"https:\/\/jinigo.com\/1\/2010\/11\/gorilla-nation-brand-identity-refresh\/","title":{"rendered":"Gorilla Nation | Brand Identity (2010)"},"content":{"rendered":"\n\t\t<div id='gallery-1' class='gallery galleryid-186 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/thumb-2-5.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/thumb-2-5-1024x769.png\" width=\"768\" height=\"577\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<p>We wanted to update and refresh the branding materials for a fresh approach in the market. This included cleaning up the logo by refining logo mark, smoothing lines, and standardizing logotype and colors. Additionally, logo was standardized for use in global markets including United States, Australia, Canada, and United Kingdom markets.<\/p>\n<p>Other internal collateral included letterhead, envelopes, business cards, and sales decks.<\/p>\n<h1>Logos<\/h1>\n\n\t\t<div id='gallery-2' class='gallery galleryid-186 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-1-logos.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-1-logos.jpg\" width=\"768\" height=\"459\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Business Cards<\/h1>\n\n\t\t<div id='gallery-3' class='gallery galleryid-186 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-cards.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-cards-1024x576.jpg\" width=\"768\" height=\"432\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Marketing Deck<\/h1>\n<p>Created in PowerPoint.<\/p>\n\n\t\t<div id='gallery-4' class='gallery galleryid-186 gallery-columns-3 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-deck-1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-deck-1-1024x768.jpg\" width=\"768\" height=\"576\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-deck-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-deck-2-1024x768.jpg\" width=\"768\" height=\"576\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-deck-3.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-deck-3-1024x768.jpg\" width=\"768\" height=\"576\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Miscellaneous<\/h1>\n<p>Office branding and event backdrop.<\/p>\n\n\t\t<div id='gallery-5' class='gallery galleryid-186 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-misc-1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-misc-1-1024x731.jpg\" width=\"768\" height=\"548\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-misc-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2010\/11\/3-6-gorillanation-misc-2-1024x341.jpg\" width=\"768\" height=\"256\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">Acknowledgement<\/span><\/h1>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">I do not make any ownership claim to the copyrighted works shown on this page.<\/span><\/p>\n<ul>\n<li><strong>CREATIVE DIRECTOR:\u00a0<\/strong>Manuel Donayre<\/li>\n<li><strong>DESIGN LEAD:\u00a0<\/strong>Jose Inigo<\/li>\n<li><strong>DESIGN SUPPORT: <\/strong>Misael Leon, Outsourced Serbian Team<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We wanted to update and refresh the branding materials for a fresh approach in the market. This included cleaning up the logo by refining logo mark, smoothing lines, and standardizing logotype and colors. Additionally, logo was standardized for use in global markets including United States, Australia, Canada, and United Kingdom markets. Other internal collateral included [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[10,33,87,20,168,34,93,90,19,88,80,26,89,11],"class_list":["post-186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-development","tag-10","tag-art-direct","tag-brand-collateral","tag-design","tag-fyc-automattic","tag-gn","tag-gorilla-nation","tag-offline","tag-online","tag-printed","tag-promotion","tag-static-demo","tag-telecommunications","tag-us"],"jetpack_featured_media_url":"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/thumb-2-5.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":6,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"predecessor-version":[{"id":2005,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/186\/revisions\/2005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media\/319"}],"wp:attachment":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}