{"id":182,"date":"2011-11-02T13:02:52","date_gmt":"2011-11-02T21:02:52","guid":{"rendered":"https:\/\/jinigo.com\/1\/?p=182"},"modified":"2019-02-11T13:24:35","modified_gmt":"2019-02-11T21:24:35","slug":"youthology-media-logo-and-brand-identity","status":"publish","type":"post","link":"https:\/\/jinigo.com\/1\/2011\/11\/youthology-media-logo-and-brand-identity\/","title":{"rendered":"Youthology Media | Logo and Brand Identity (2011)"},"content":{"rendered":"<p><strong>Youthology Media<\/strong> was created as a sales vertical targeting younger demographics and brands. I helped create a logo and visual aesthetic for the new division that was followed up with multiple pieces of collateral including business cards and marketing deck.<\/p>\n<h1>Logo<\/h1>\n<p>A gold star was evocative of youth, a reminder of a reward for excellent work. That became the design motif that would inspire the design direction. We integrated a capital Y into the star for a unique flair and paired it with a blue background. We launched with a softer teal blue color but eventually moved towards a darker stronger blue that would work with not just kids but also later on when the division was expanded from just kids to also include teens.<\/p>\n\n\t\t<div id='gallery-1' class='gallery galleryid-182 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/thumb-3-4.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/thumb-3-4-1024x769.png\" width=\"768\" height=\"577\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/3-4-youthology-colorway.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/3-4-youthology-colorway-1024x663.jpg\" width=\"768\" height=\"497\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Business Card<\/h1>\n\n\t\t<div id='gallery-2' class='gallery galleryid-182 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/3-4-youthology-cards.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/3-4-youthology-cards-1024x576.jpg\" width=\"768\" height=\"432\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Marketing Deck<\/h1>\n\n\t\t<div id='gallery-3' class='gallery galleryid-182 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/3-4-youthology-deck-1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/3-4-youthology-deck-1.jpg\" width=\"768\" height=\"577\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/3-4-youthology-deck-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/3-4-youthology-deck-2.jpg\" width=\"768\" height=\"577\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/3-4-youthology-deck-3.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/3-4-youthology-deck-3.jpg\" width=\"768\" height=\"577\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/3-4-youthology-deck-4.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/3-4-youthology-deck-4.jpg\" width=\"768\" height=\"577\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">Acknowledgement<\/span><\/h1>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">I do not make any ownership claim to the copyrighted works shown on this page.<\/span><\/p>\n<ul>\n<li><strong>CREATIVE DIRECTOR:\u00a0<\/strong>Manuel Donayre<\/li>\n<li><strong>DESIGN LEAD:\u00a0<\/strong>Jose Inigo<\/li>\n<li><strong>DESIGN SUPPORT: <\/strong>Outsourced Serbian Team<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Youthology Media was created as a sales vertical targeting younger demographics and brands. I helped create a logo and visual aesthetic for the new division that was followed up with multiple pieces of collateral including business cards and marketing deck. Logo A gold star was evocative of youth, a reminder of a reward for excellent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":352,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[92,33,87,20,90,19,88,80,26,89,11,64,94],"class_list":["post-182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-development","tag-92","tag-art-direct","tag-brand-collateral","tag-design","tag-offline","tag-online","tag-printed","tag-promotion","tag-static-demo","tag-telecommunications","tag-us","tag-ym","tag-youthology-media"],"jetpack_featured_media_url":"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2011\/11\/thumb-2-3.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":6,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/182\/revisions"}],"predecessor-version":[{"id":2011,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/182\/revisions\/2011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media\/352"}],"wp:attachment":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/categories?post=182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/tags?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}