{"id":180,"date":"2017-11-02T13:02:48","date_gmt":"2017-11-02T21:02:48","guid":{"rendered":"https:\/\/jinigo.com\/1\/?p=180"},"modified":"2021-04-05T14:14:26","modified_gmt":"2021-04-05T22:14:26","slug":"reality-tea-new-logo","status":"publish","type":"post","link":"https:\/\/jinigo.com\/1\/2017\/11\/reality-tea-new-logo\/","title":{"rendered":"Reality Tea | New Logo (2017)"},"content":{"rendered":"\n\t\t<div id='gallery-1' class='gallery galleryid-180 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-3-3.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-3-3-1024x769.png\" width=\"768\" height=\"577\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<p>As part of a light refresh for the site, I oversaw creation of a brand new visual identity for popular gossip and news site<strong> RealityTea.com<\/strong>.<\/p>\n<p>I worked remotely with site\u2019s editor to identify audience, landscape, competitors, and general tone of the brand. From there, I created several concept drawings from which I worked with a team of designers tasked to bring the vision to life.<\/p>\n<p>Collaborating with a team of designers in Mexico and Serbia, we honed in on a design variation that melded together the idea of a tea cup and a television. We paid homage to the former logo by maintaining the familiar colored stripes but updated typeface and logo mark to reflect a modern audience.<\/p>\n<p>Once a final direction was decided, a mini Brand Book was created to ensure correct and consistent usage of new logo.<\/p>\n<h1>Brand Book<\/h1>\n<p>This was not intended to be a full brand book but more of a usage guidelines for the logo since it was being applied to their current site and social media process. Below are a few pages of the full 7-page document.<\/p>\n\n\t\t<div id='gallery-2' class='gallery galleryid-180 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-brand-book-1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-brand-book-1-1024x789.jpg\" width=\"768\" height=\"592\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-brand-book-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-brand-book-2-1024x789.jpg\" width=\"768\" height=\"592\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-brand-book-3.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-brand-book-3-1024x789.jpg\" width=\"768\" height=\"592\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-brand-book-4.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-brand-book-4-1024x789.jpg\" width=\"768\" height=\"592\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Process<\/h1>\n<p>Below are some of the sketches, ideas, and notes that I created in the process of getting us to our final vision.<\/p>\n<h2>Sketch Sesh<\/h2>\n\n\t\t<div id='gallery-3' class='gallery galleryid-180 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-process-1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-process-1-1024x791.jpg\" width=\"768\" height=\"593\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-process-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-process-2-1024x791.jpg\" width=\"768\" height=\"593\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h2>Direction for Designers<\/h2>\n\n\t\t<div id='gallery-4' class='gallery galleryid-180 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-direction-1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-direction-1-1024x532.jpg\" width=\"768\" height=\"399\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n\n\t\t<div id='gallery-5' class='gallery galleryid-180 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-direction-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-direction-2.jpg\" width=\"768\" height=\"541\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-direction-3.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/3-3-realitytea-direction-3.jpg\" width=\"768\" height=\"541\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">Acknowledgement<\/span><\/h1>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">I do not make any ownership claim to the copyrighted works shown on this page.<\/span><\/p>\n<ul>\n<li><strong>DESIGN \/ DIRECTOR:\u00a0<\/strong>Jose Inigo<\/li>\n<li><strong>DESIGN SUPPORT: <\/strong>Omar Chavez,\u00a0Outsourced Serbian Team<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As part of a light refresh for the site, I oversaw creation of a brand new visual identity for popular gossip and news site RealityTea.com. I worked remotely with site\u2019s editor to identify audience, landscape, competitors, and general tone of the brand. From there, I created several concept drawings from which I worked with a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":372,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[50,33,20,168,91,119,19,118,26,89,38,41,11],"class_list":["post-180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-development","tag-50","tag-art-direct","tag-design","tag-fyc-automattic","tag-illustrate","tag-logo","tag-online","tag-reality-tea","tag-static-demo","tag-telecommunications","tag-television","tag-th","tag-us"],"jetpack_featured_media_url":"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2017\/11\/thumb-3-3.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":5,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"predecessor-version":[{"id":2053,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/180\/revisions\/2053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media\/372"}],"wp:attachment":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}