{"id":150,"date":"2016-11-02T12:19:34","date_gmt":"2016-11-02T20:19:34","guid":{"rendered":"https:\/\/jinigo.com\/1\/?p=150"},"modified":"2021-04-17T13:48:42","modified_gmt":"2021-04-17T21:48:42","slug":"coachella-traveling-dj-bus-activation","status":"publish","type":"post","link":"https:\/\/jinigo.com\/1\/2016\/11\/coachella-traveling-dj-bus-activation\/","title":{"rendered":"Music Festival Traveling DJ Bus Activation"},"content":{"rendered":"<p><strong>CraveOnline<\/strong> worked with <strong>Phillips 76<\/strong> for a mobile off-site activation centered around Music Festivals. I created and oversaw design for the partnership which included a custom-wrapped <strong>traveling DJ van <\/strong>with<strong> prize wheel, sweepstakes, portable photo booth<\/strong>, and online <strong>digital media<\/strong> component.<\/p>\n<h1>Photos<\/h1>\n\n\t\t<div id='gallery-1' class='gallery galleryid-150 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/Screen-Shot-2018-08-22-at-4.20.45-PM.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/Screen-Shot-2018-08-22-at-4.20.45-PM.png\" width=\"750\" height=\"489\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n\n\t\t<div id='gallery-2' class='gallery galleryid-150 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventphotos-02.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventphotos-02-1024x768.jpg\" width=\"768\" height=\"576\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventphotos-03.jpeg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventphotos-03.jpeg\" width=\"500\" height=\"375\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventphotos-04.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventphotos-04.jpg\" width=\"768\" height=\"576\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventphotos-05.jpeg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventphotos-05.jpeg\" width=\"750\" height=\"563\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<p><em>Select photographs by <strong>Stephen D. Dietrich<\/strong>.<\/em><\/p>\n<h2>Event Prep<\/h2>\n<p><strong>Custom Wrapped DJ Van<\/strong><\/p>\n<p>We had a DJ van wrapped with custom 76 branding. There was originally going to be an actual 76 sphere on top of the vehicle but that did not end up happening.<\/p>\n\n\t\t<div id='gallery-3' class='gallery galleryid-150 gallery-columns-1 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-01.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-01-1024x893.jpg\" width=\"768\" height=\"670\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<p><strong>Activation Support<\/strong><\/p>\n<p>This included standees for the photo-booth, t-shirts for staff, a prize wheel to hand out swag, and a start screen for the photo-booth app.<\/p>\n\n\t\t<div id='gallery-4' class='gallery galleryid-150 gallery-columns-4 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-02.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-02-1024x768.jpg\" width=\"768\" height=\"576\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-03.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-03-1024x790.jpg\" width=\"768\" height=\"593\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-04.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-04.png\" width=\"768\" height=\"767\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-05.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-05-768x1024.jpg\" width=\"768\" height=\"1024\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<p><strong>Custom Bandanas<\/strong><\/p>\n<p>One of the most fun pieces to direct was the custom bandanas we created for the activation. We used a standard bandana design and modified the paisley patterns to be little gas pumps and we even hid initials for all of the team amongst the line work. We also created a polkadot pattern using the 76 logo for an alternate &#8220;fashionable&#8221; take.<\/p>\n\n\t\t<div id='gallery-5' class='gallery galleryid-150 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-06.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-06.jpg\" width=\"768\" height=\"765\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-09.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-09.jpg\" width=\"768\" height=\"765\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-07.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-07.jpg\" width=\"768\" height=\"765\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-08.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-eventprep-08.jpg\" width=\"768\" height=\"765\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Social<\/h1>\n<p>We had a lot of social media action including the official 76 Instagram account.<\/p>\n\n\t\t<div id='gallery-6' class='gallery galleryid-150 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-social-3.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-social-3.jpg\" width=\"414\" height=\"736\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-social-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-social-2.jpg\" width=\"414\" height=\"736\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n\n\t\t<div id='gallery-7' class='gallery galleryid-150 gallery-columns-3 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-social-4.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-social-4.jpg\" width=\"414\" height=\"736\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-social-1.png\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-social-1.png\" width=\"414\" height=\"735\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-social-5.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-social-5.jpg\" width=\"414\" height=\"736\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1>Process<\/h1>\n<p>I did do some design support but I largely art-directed on this one. I did some sketches to give the designer inspiration on a heading for the final design.<\/p>\n\n\t\t<div id='gallery-8' class='gallery galleryid-150 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-event-process1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-event-process1-1024x768.jpg\" width=\"768\" height=\"576\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-event-process2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/2-6-76-event-process2-1024x768.jpg\" width=\"768\" height=\"576\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">Acknowledgement<\/span><\/h1>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">I do not make any ownership claim to the copyrighted works shown on this page.<\/span><\/p>\n<ul>\n<li><strong>PROJECT MANAGER:\u00a0<\/strong>Stephen Dietrich<\/li>\n<li><strong>CREATIVE DIRECTOR:\u00a0<\/strong>Manuel Donayre<\/li>\n<li><strong>DESIGN LEAD:\u00a0<\/strong>Jose Inigo<\/li>\n<li><strong>DESIGN SUPPORT: <\/strong>Hannah Niebla, Ellie Guerra<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>CraveOnline worked with Phillips 76 for a mobile off-site activation centered around Music Festivals. I created and oversaw design for the partnership which included a custom-wrapped traveling DJ van with prize wheel, sweepstakes, portable photo booth, and online digital media component. Photos Select photographs by Stephen D. Dietrich. Event Prep Custom Wrapped DJ Van We [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":335,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[69,33,27,95,20,18,96,168,169,23,54,90,19,88,80,26,97,11],"class_list":["post-150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-and-print","tag-69","tag-art-direct","tag-cr","tag-craveonline","tag-design","tag-desktop","tag-event","tag-fyc-automattic","tag-fyc-system1","tag-high-impact","tag-mobile","tag-offline","tag-online","tag-printed","tag-promotion","tag-static-demo","tag-travel","tag-us"],"jetpack_featured_media_url":"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/thumb-2-6.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":4,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/150\/revisions"}],"predecessor-version":[{"id":2033,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/150\/revisions\/2033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media\/335"}],"wp:attachment":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media?parent=150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/categories?post=150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/tags?post=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}