{"id":128,"date":"2016-11-02T12:05:41","date_gmt":"2016-11-02T20:05:41","guid":{"rendered":"https:\/\/jinigo.com\/1\/?p=128"},"modified":"2019-03-18T20:24:35","modified_gmt":"2019-03-19T04:24:35","slug":"froot-loops-beach-game-overlay","status":"publish","type":"post","link":"https:\/\/jinigo.com\/1\/2016\/11\/froot-loops-beach-game-overlay\/","title":{"rendered":"Froot Loops Beach | Game Overlay"},"content":{"rendered":"<div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_89109\"  width=\"768\" height=\"432\"  data-origwidth=\"768\" data-origheight=\"432\" src=\"https:\/\/www.youtube.com\/embed\/qzyNZHhdRNc?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;An interactive overlay ad unit that encouraged users to engage with the brand by flying Toucan Sam across a beach. \\n\\nUsing their keyboard arrows, users moved Sam left, right, up, or down to catch the Froot Loops but if they accidentally bumped into any of the beach balls, they would lose time on the clock.\\n\\nFollowing completion of the game, users were presented their score, an exclusive clip, and ability to replay the game or visit client site.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:[null,0],&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">An interactive overlay ad unit for <strong>Kellogg&#8217;s<\/strong>\u00a0<strong>Froot Loops<\/strong> which encouraged users to engage with the brand by flying mascot <strong>Toucan Sam<\/strong> across a beach to collect his trademark loops!<\/span><\/p>\n<p>Using their keyboard arrows, users moved Sam left, right, up, or down to catch the Froot Loops but if they accidentally bumped into any of the beach balls, they would lose time on the clock. Following completion of the game, users were presented their score, an exclusive clip, and ability to replay the game or visit client site.<\/p>\n\n\t\t<div id='gallery-1' class='gallery galleryid-128 gallery-columns-2 gallery-size-large gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/1-14-frootbeach-1.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/1-14-frootbeach-1-1024x576.jpg\" width=\"768\" height=\"432\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/1-14-frootbeach-2.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/1-14-frootbeach-2-1024x576.jpg\" width=\"768\" height=\"432\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/1-14-frootbeach-3.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/1-14-frootbeach-3-1024x576.jpg\" width=\"768\" height=\"432\" alt=\"\" \/><\/a>\r\n<\/div><\/figure><figure class=\"gallery-item\">\n<div class=\"gallery-icon\">\r\n<a href=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/1-14-frootbeach-4.jpg\" title=\"\" rel=\"gallery1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/1-14-frootbeach-4-1024x576.jpg\" width=\"768\" height=\"432\" alt=\"\" \/><\/a>\r\n<\/div><\/figure>\r\n\t\t<\/div>\n\n<h1><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">Acknowledgement<\/span><\/h1>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Acknowledgements\\nI do not make any ownership claim to the copyrighted works shown on this page.\\nDESIGN \/ DIRECTOR: &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:9089,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}\">I do not make any ownership claim to the copyrighted works shown on this page.<\/span><\/p>\n<ul>\n<li><strong>CREATIVE DIRECTOR:\u00a0<\/strong>Manuel Donayre<\/li>\n<li><strong>DESIGN LEAD:\u00a0<\/strong>Jose Inigo<\/li>\n<li><strong>DESIGN SUPPORT: <\/strong>Outsourced Serbian Team<\/li>\n<li><strong>ANIMATION: <\/strong>Outsourced Serbian Team<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>An interactive overlay ad unit for Kellogg&#8217;s\u00a0Froot Loops which encouraged users to engage with the brand by flying mascot Toucan Sam across a beach to collect his trademark loops! Using their keyboard arrows, users moved Sam left, right, up, or down to catch the Froot Loops but if they accidentally bumped into any of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[69,33,29,39,71,20,18,23,70,49,19,47,41],"class_list":["post-128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interactive-media","tag-69","tag-art-direct","tag-ca","tag-copy","tag-cpg-food","tag-design","tag-desktop","tag-high-impact","tag-kelloggs","tag-live-demo","tag-online","tag-overlay","tag-th"],"jetpack_featured_media_url":"https:\/\/jinigo.com\/1\/wp-content\/uploads\/2016\/11\/thumb-1-13.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":7,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/128\/revisions"}],"predecessor-version":[{"id":2098,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/posts\/128\/revisions\/2098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media\/294"}],"wp:attachment":[{"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/categories?post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jinigo.com\/1\/wp-json\/wp\/v2\/tags?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}