It was certainly a strange proposition but working with a marketing team, we partnered with Bombas socks to create promotional materials to promote CraveOnline.

Bombas socks were wrapped with custom-created “”O-bands”” that were equipped with interactive stickers that could actually be activated by a phone’s NFC connection. If you held an NFC-enabled phone up to the socks O-band it would open up a special microsite destination to familiarize the user with the CraveOnline brand. This entailed creating a custom website to open on mobile devices.

For phones that were not NFC-enabled, a QR code was also included to lead to the same custom microsite destination.