We created a simple ad unit solution that could be used to push video in a simple-to-create format. We had a lot of cinema clients so a big sexy way to present video as quickly as possible was an often-requested type of ad product.
The unit began auto-initiated at a slightly larger than standard size (970×300) and was collapsable to (970×66). It’s layout was fairly strictly templatized allowing for the unit to be sold in high volume to be completed quickly; ideal for entertainment and gaming clients with video-rich content and short timelines.
The collapsed state dimensions were a standard sized which allowed us to easily repurpose existing media for this unit. And the creative space for the expansion was near the standard dimensions of a 300×250 unit which allowed for us to create the unit quickly with relatively little client feedback.
I helped to spec out the unit with a focus on ability to quickly recreate the unit for any number of advertisers. This included making templates and spec sheets that helped ensure the unit would quick to create even with completely customized designs.
Collaborating with Product Managers, Developers, and Internal Stakeholders, I helped to shape the specs, dimensions, user interface, and user experience for this unit.
Desktop
Mobile
Template
I devised a PSD template with all the pertinent notes and details so that new designers or third party designers could easily create the unit exactly to spec each time.
Acknowledgement
I do not make any ownership claim to the copyrighted works shown on this page.
- CREATIVE DIRECTOR: Manuel Donayre
- DESIGN LEAD: Jose Inigo
- PRODUCT OWNER: David Denton
- PRODUCT LEAD: Joanne Chang