I was part of the team that helped realize a Guinness Record-Breaking Challenge for the CraveOnline NON-STOP NOS activation.

The successfully completed record-breaking challenge included members of a team that played the latest version of Mortal Kombat on PS3 for 31 hours straight in order to break a world record for “longest video games marathon playing a fighting game.”

Aside from the on-going record-breaking challenge, the event featured several other activities including a separate Gaming Lounge to try out the latest games showcased at E3 plus NOS drink samples, a Sweepstakes Portal, a live DJ upping up the energy, and an entire online portal to capture all the coverage, and more!

Event

Gaming Challenge

Gaming Lounge and Sweeps Central

Sampling Kiosk

More to Explore

Event Prep

A look at some of the images prepared to support the activation.

Online

Custom Destination

A continuous live stream of the 31-hour record-breaking event was available on the website along with on-going coverage of the E3 event. Galleries and articles were updated in live time and new videos added throughout each day.

Promotion

We created custom graphics for the videos and co-branded ad units to drive users towards the destination.

Acknowledgement

I do not make any ownership claim to the copyrighted works shown on this page.

• PROJECT MANAGER: Nicole Chavez
• CREATIVE DIRECTOR: Manuel Donayre
• DESIGN LEAD: Jose Inigo
• DESIGN SUPPORT: Angela Truong, Outsourced Serbian Team