MouseInfo | Brand Refresh

Having run MouseInfo since 2008, I constantly made tweaks and adjustments to the site, the user experience, and the overall experience of interacting with the site. In 2020, I opted to give the MouseInfo brand a complete refresh to infuse new life and a vibe that better-reflected the evolution of the brand. 

With a tagline of “More Fun. More Info.” as my inspiration, I wanted to create a new look that felt both like a legitimate source of news and information and also something fun with a fresh and modern energy.

A new logomark with an upside “i” pulling double duty as an exclamation point was evocative of the former logo but a more playful look ahead. More vibrant brighter colors and newer energetic typefaces along with a new WordPress theme and all new social media graphics helped round out the visual overhaul.

I have and continue to create various collateral and support imagery for the brand including business cards, video graphics, etc.

Logo Design

Website Design

I used a pre-existing Elegant Theme that was responsively built and used extensive amounts of hand-coded CSS customization to get to to the final look.

Business Card Design

Social Media Design

I’ve maintained several social media accounts for @MouseInfo including InstagramTwitter, Facebook, Pinterest, Tumblr, and YouTube.

Acknowledgements

  • DESIGN / DIRECTOR: Jose Inigo
  • SUPPORT / INSPIRATION: Leny Evangelista, Andy Castro