An interactive overlay ad unit that encouraged promoted new I DIG MONSTERS toy line from Moose Toys.

Using their mouse (or finger on mobile) users moved the toy scraper over a toy ice cream that would reveal a toy inside. This functionality mimiced the real-world use of the toy.

Users were rewarded with final resolve that included trailer video and the ability to scrape and reveal more toys.

Desktop

Mobile

Acknowledgement

I do not make any ownership claim to the copyrighted works shown on this page.

• CREATIVE DIRECTOR / DESIGNER: Jose Inigo
• DEVELOPMENT: Liliana Iturribarria
• PROJECT MANAGER: Ana Cecilia Villegas