In response to COVID-19 outbreak in the US, Evolve Media, LLC. and its publishing partners collectively took part in the #WeSayThanks event in which all sites rocked purple takeovers to raise awareness and thanks appreciation for essential workers.
To support the initiative, I helped facilitate the creation of a web page of the official site plus a custom t-shirt and event collateral to help spread the word.
Official Page
An official landing page was created on the Evolve Media website to raise awareness and serve as a central hub for information. This page was turned around same day with assistance from a development team.
LIVE LINK: https://www.evolvemediallc.com/wesaythanks/
Awareness Takeover
A custom reskin, billboard unit, and logo takeover was created for Evolve Media’s publishing properties to raise awareness and encourage the spread of #WeSayThanks. Each site also had supporting content tailored specifically to their respective audiences.
Custom T-shirt
A custom t-shirt with the purple awareness ribbon was created. Proceeds from sales were donated to charity.
LIVE LINK: https://evolve-media-llc.myshopify.com/products/short-sleeve-unisex-t-shirt
Social Media and Promotion
Aside from social media images, banners, and graphics to share we also created Zoom conference call backgrounds to help spread awareness for the campaign.
Acknowledgement
I do not make any ownership claim to the copyrighted works shown on this page.
- CREATIVE DIRECTOR / DESIGNER: Jose Inigo
- DESIGN SUPPORT: Carlos Sanchez, Alex Rivera, Alejandro Tostado
- DEVELOPMENT: Ariel Olea
- PROJECT MANAGER: Anthony Severino, Anne Liota, Dana Ramirez