I helped devise creative solutions around which several proprietary ad solutions could be re-created by third parties for the Evolve Media proprietary ad products. This helped saved time and internal design costs.
Primarily, this resource was achieved via templates and a network of shareable PDF spec sheets that were aggregated on a single easy-to-access web location. The resource was created for internal uses but was publicly available, as well. The spec sheets included top-level and detailed specs from which designers, developers, and others could quickly access information about our great many products.
From expandable units to overlays and more, there was a large variety of options for advertisers and often times clients would want to design units themselves. Most of the units required internal development builds but we were able save on internal design costs by having clients design units themselves. This was done with easy-to-use — and easy-to-understand — templates and spec sheets that gave enough information for a designer to recreate the unit successfully.
The page itself was built light and speedy and responsive to be cross-device friendly.
Phase 1
The initial version was basic menu clicking through to a simple page that featured Video Demo (showcasing a demo of the product) plus a Download Spec Sheet button (with details and template).
Phase 2
Beefed up the offering a little more; we cleaned up the product list and added sortable sections to help quickly find the best products. Minor usability enhancements, as well, based on Google Material Design.
Spec Sheet Downloadable PDF
Phase 3
We never got to initiating Phase 3 but this phase was going to take the details of the PDF spec sheets and turn them into responsive modules within the webpage itself so that all information could be updated easily in-page without having to deal with versioning issues of physical PDF files.
Acknowledgement
I do not make any ownership claim to the copyrighted works shown on this page.
- DESIGN / LEAD: Jose Inigo
- PRODUCT OWNER: David Denton
- PRODUCT LEAD: Liliana Iturribarria