This was a premium item that I came up with when we needed to rush production on some sort of swag item to take into pet conferences.

The idea was to have something easy to transport, easy for Sales team to carry on the exhibit floors to hand out, and make a memorable impression on SuperZoo pet expo attendees. The item needed to carry a larger brand message of TotallyPets but also convey the sub-brands; DogTime and CatTime. My idea for the bandana turned out to be a perfect fit.

We created both pink and blue version and the bandanas were rolled and tied with a piece of twine that included a customized postcard that provided information about the brand.

Acknowledgement

I do not make any ownership claim to the copyrighted works shown on this page.

• CREATIVE DIRECTOR / DESIGNER: Jose Inigo
• PROJECT MANAGER: Dana Ramirez