To help promote awareness of each of the individual LEGO Friends characters, we created a cross-device execution that featured a quiz asking questions about the users to find out which LEGO Friend that they were most like.

Quiz questions included product shots cleverly integrated as part of the questions. The end screen would generate a LEGO Friend end result based on the answers chosen in the quiz. Each girl was shown with a corresponding video, a link back to her page on the official site, and the ability to re-take the quiz again.

Desktop

Mobile

Acknowledgement

I do not make any ownership claim to the copyrighted works shown on this page.

• CREATIVE DIRECTOR: Jose Inigo
• DESIGN SUPPORT: Alex Rivera