In order to promote the grand opening of the new Toy Story Land at Disney’s Hollywood Studios at Walt Disney World in Orlando, Florida, we coordinated with Disney to create an editorially-driven destination to introduce the new land, its attractions, and its dining options.

We created an initial static mock-up for the pitch which — with minor refinement — essentially ended up being the final design and layout that would ultimately go live. We built the destination to be completely cross-device and screen-adaptive so that it would work across most any device and size.