An interactive overlay ad unit that promoted the INCREDIBLES 2 theatrical release. The idea of “super heroes in hiding” is a recurring theme for the franchise so we capitalized on that to create an overlay in which we hid the family members in a scene from the film.

We worked with a tough deadline but an even tougher set of creative assets. The client was not able to provide us a 360 scene so we had to get creative and stitch together a panoramic environment from just a still of the movie that we had to screen grab ourselves from the DVD of the first film.

After finding all members of the family, viewers are congratulated with a final window that includes a photo of the family together. User has the ability to keep exploring the environment or watch the trailer.