An interactive overlay ad unit that promoted the brand new Big Hero 6 show debuting on Disney Channel. The goal was to remind viewers of the characters they loved in the film and introduce them to the 2D versions that they will come to know on the television show. We utilized a client-provided green screen animation to create a fun intro animation that we enhanced with a digital techy transition animation.

We worked quickly under a tight deadline to turn the project around. What we created on the first round was almost exactly what ended up going live.