Keeping the established TotallyHer logo, I helped standardize a brand aesthetic for the brand to establish a voice and tone with a brand book that detailed colors, fonts, logo usage, etc.

Additionally, logo was standardized for use in global markets for United States plus Australia, Canada, and United Kingdom markets.

Other internal collateral included letterhead, envelopes, business cards, and sales decks.

Brand Book

We didn’t redesign the logo but we did standardize the colors as various shades of red were used over the years.

Website

Using the new colors, fonts, and streamlined appearance we did a refresh on the corporate site.

Marketing Deck

Acknowledgement

I do not make any ownership claim to the copyrighted works shown on this page.

• CREATIVE DIRECTOR: Jose Inigo
• DESIGN SUPPORT: Alex Rivera