As part of a light refresh for the site, I oversaw creation of a brand new visual identity for popular gossip and news site RealityTea.com.
I worked remotely with site’s editor to identify audience, landscape, competitors, and general tone of the brand. From there, I created several concept drawings from which I worked with a team of designers tasked to bring the vision to life.
Collaborating with a team of designers in Mexico and Serbia, we honed in on a design variation that melded together the idea of a tea cup and a television. We paid homage to the former logo by maintaining the familiar colored stripes but updated typeface and logo mark to reflect a modern audience.
Once a final direction was decided, a mini Brand Book was created to ensure correct and consistent usage of new logo.
Brand Book
This was not intended to be a full brand book but more of a usage guidelines for the logo since it was being applied to their current site and social media process. Below are a few pages of the full 7-page document.
Process
Below are some of the sketches, ideas, and notes that I created in the process of getting us to our final vision.
Sketch Sesh
Direction for Designers
Acknowledgement
I do not make any ownership claim to the copyrighted works shown on this page.
- DESIGN / DIRECTOR: Jose Inigo
- DESIGN SUPPORT: Omar Chavez, Outsourced Serbian Team