In an effort to strengthen and unify the disparate brands under the Mandatory Media umbrella, I helped create a design language that made a clear connection to the Mandatory brand but also let each individual site have its own unique voice.

Bringing in the Mandatory brand’s red color and diagonal line motif it created a strong visual connection to the original brand. We also went a step further by updating the Display Name to include the Mandatory branding to really create the sense of an overarching parent company.

The project was eventually put on the back-burner and we never got the chance to revisit and complete.

Concepts

Acknowledgement

I do not make any ownership claim to the copyrighted works shown on this page.

• DESIGN / DIRECTOR: Jose Inigo