Building off the strong aesthetic voice of parent brand TotallyHer, we created a variation of the parent logo for HerStudio to represent the in-house video production capabilities for the division. The studio was intended to be its own arm of the TotallyHer brand, branded as the in-house video house responsible for all custom video creation for TotallyHer.

I brainstormed the new name and ultimately came up with new logo — based strongly off the parent — and then oversaw the animation for use in video bumper production cards, promotional materials, etc. The project was ultimately canned mid-development.

Acknowledgement

I do not make any ownership claim to the copyrighted works shown on this page.

• DESIGN / DIRECTOR: Jose Inigo
• ANIMATION: Alejandro Tostado