A cross-device interactive overlay ad unit that encouraged engagement with the relaunched DuckTales television program by immersing users in a completely 360 navigable environment to find clues about the characters in the show.

Following a short time limit, users were presented a quiz testing their knowledge about the clues they’d just read in the 360 environment. Depending on the final score, users were either presented with an exclusive video clip and win message OR standard trailer and the opportunity to take the quiz again.

This effort required custom creation of a 360 environment that was made from flat 2D artwork provided by client. I also ended up writing most of the copy in the unit following guidelines from a provided “writer’s Bible” for the show and it was approved.

Desktop / Tablet

Start the Experience

Experience launched an overlay from a 728×90 ad unit.

360 Panorama

We used static imagery of background images from the show to stitch a custom panormaic environment that use could get a complete 360 view to simulate being INSIDE the room. Clues were hidden around the room.

Clues / Quiz

Within 45 seconds you were expected to find, read, and memorize all the clues. After the timer ended you were prompted to take a quiz to see how many of the facts you could memorize.