Reminiscent of games like Bejeweled, the Match-3 game engine created an addictive experience where users were prompted to creat lines of matching icons in a pre-set limited amount of time.

The game grid was customizable as were all the icons and transition animations. Beyond jewels we also had versions of the game that toggled fruits, characters, icons, coins, and more.

I helped to spec out the unit with a focus on ability to quickly recreate the unit for any number of advertisers. This included making templates and spec sheets that helped ensure the unit would quick to create even with completely customized designs. The templates used generous and clever (if I do say so myself) use of Smart Objects to streamline and improve efficiency.

Collaborating with Product Managers, Developers, and Internal Stakeholders, I helped to shape the specs, dimensions, user interface, and user experience for this unit.

Desktop

Mobile

Template

I devised a PSD template with all the pertinent notes and details so that new designers or third party designers could easily create the unit exactly to spec each time.

Acknowledgement

I do not make any ownership claim to the copyrighted works shown on this page.

• CREATIVE DIRECTOR: Manuel Donayre
• DESIGN LEAD: Jose Inigo
• PRODUCT OWNER: David Denton
• PRODUCT LEAD: Liliana Iturribarria