An interactive overlay ad unit for Froot Loops cereal which encouraged users to engage with the brand by controlling mascot Toucan Sam inside of a dino-dig expedition cave!

Using keyboard arrows, users moved Sam left or right to catch the falling Froot Loops but if they accidentally caught any of the dino bones in their cereal bowl, they would lose time on the clock. Following completion of the game, users were presented their score, an exclusive clip, and ability to replay the game or visit client site.

Acknowledgement

I do not make any ownership claim to the copyrighted works shown on this page.

• CREATIVE DIRECTOR: Manuel Donayre
• DESIGN LEAD: Jose Inigo
• DESIGN SUPPORT: Outsourced Serbian Team
• ANIMATION: Outsourced Serbian Team