I helped create a unified business card format that unified business cards for dozens of brands across several countries under a single Evolve Media parent umbrella.

Putting a strong Evolve Media aesthetic forward, we created a business card design that could be customized for any brand by updating colors and logos. It utilized the trademark slash element as a color detail that could change depending on the brand. That way it would have a flavor of the brand while still maintaining a strong presence of the parent.

By retaining a consistent font and design layout we strengthened the presence of Evolve Media as the parent company and made it far more efficient for the design team to keep up with the business card needs to support hundreds of employees in several offices around the United States, Canada, United Kingdom, and Australia.

The images shown here are actually screenshots from a Master PDF I had created so that we could keep straight which countries get which cards. This also allowed for quicker approvals from upper management when we on-boarded new brands.

Evolve Media Standard

This is the base Evolve Media card. All cards would take this design and be modified slightly with colors and logos for differentiation. For instance some brands had sub-brands. Plus, while the backs of the cards were mostly uniform, variations did exist between countries where major brands were different market to market.

Global Company Network

The Evolve Media standard was applied to quickly generate new business cards for new companies as necessary. Variations existed between countries where some brands were not present.