Disney Infinity 3.0 | Multi-Function Overlay

An interactive overlay ad unit that encouraged users to engage with the brand with a wealth of rich media content. The client had a long list of visuals and points to communicate and we found this overlay featuring toggled sections with galleries and videos to be the most effective route for users to consume the content. This execution required mutli-tier approval from various Disney subsidiaries (Disney, Pixar, LucasFilm, and Marvel) with detailed exhaustive style guides.

Acknowledgement

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  • CREATIVE DIRECTOR: Manuel Donayre
  • DESIGN LEAD: Jose Inigo
  • DESIGN SUPPORT: Hanna Niebla