This was a fun event partnership with Street Food Cinema, theFashionSpot and Sally Hansen for the LIFE IN COLOR activation.

The activation included a tent at the event which included Mani-Muse demonstrations by nail artist Sarah Waite from Chalkboard Nails. The setup included Mani-Stations where visitors could follow along with her step by step tutorials using provided Sally Hansen products. A step and repeat outside allowed visitors to strike a pose with their new fancy nails and there was also a prize wheel giving away swag.

There was also an entire online portal to capture all the coverage and more!

Event

Event Prep

Online

A variety of online ads and promotions were created to promote Sally Hansen and the event. Below is the hub that was updated in live-time with a mosaic that included photos that users uploaded via social media.

Acknowledgement

I do not make any ownership claim to the copyrighted works shown on this page.

• CREATIVE DIRECTOR: Manuel Donayre
• DESIGN LEAD: Jose Inigo
• DESIGN SUPPORT: Hannah Niebla