I was part of the team that helped realize the CraveOnline Falling Skies E3 CRAVE INVASION event. I helped oversee visual direction and assisted with the design.

The partnership included renting out a massive portion of a parking lot across from the LA Convention Center upon which we created a partnership with TNT’s “Falling Skies.”

The activation included Mobile Device Charging Lounge to juice up electronic devices, Gaming Lounge offering some of the latest games highlighted at E3, a Green Screen Photo Booth with printable photos that were also added to a giant online Mosaic, CO2 Lounge with live DJ, Interview Station with talent and meets all weekend, Step and Repeat photo ops, Raffle Center to win great prizes, plus an entire online portal to capture all the coverage, and more!

On-Site Presence

CRAVE INVASION

CO2 Lounge

A rotation of DJs kept the tunes playing and with mics to draw people in to the Crave Invasion.

Green Screen Photo Booth

Pick one of three custom scenes and get your photo printed on the spot.

Falling Skies Mosaic

Upload your photos to social media for inclusion on the Falling Skies official E3 mosaic.

GameRevolution Gaming Lounge

Play some of the latest video games announced at E3.

Alien Refuge Charging Station

This spot allowed you to re-charge your equipment with provided cables and electricity ports.

CraveOnline Falling Skies Raffle Entires

Enter to win great prizes by entering on provided tablets! Food Truck vouchers, DVDs, T-shirts, bandanas and more.

Interview Station

Interviews took place here with talent plus scheduled meet and greets.

More to Explore

Food Trucks were available on site every day to help provide more options to conventioneers. The street team was also positioned around the Convention Center to promote the Crave Invasion.

Online Presence

Custom Destination Landing Page

All the news and info from E3 by CraveOnline was hosted on this page and it was updated in live-time daily throughout the entire event.

Online Promotion

Custom ads and videos were created in support of the massive integration.

Event Prep

A LOT of pre-planning and work went into making the event come to life. Below are just some of the graphics generated in support of bringing the vision to life.