In one of my earlier Art Directing roles, I helped oversee visual direction of the full-scale takeover: E3 CRAVE ISLAND. I worked under close supervision with my Creative Director, Manuel Donayre with a lot of design support from Angela Truong.

The partnership included renting out a massive portion of a parking lot across from the LA Convention Center upon which we created a getaway for gamers – a place where they could rest their feet and their mind, escape from all the hustle and bustle of E3.

The activation included a cosplay fashion show, green screen photo booth, gaming lounge, plus an entire online portal to capture all the coverage, and more!