Coordinating with the editorial and management for CraveOnline I designed the NOS Pax Prime Coverage Center for 2011 which aggregated editorial content coverage from the popular event and recaps from the offline activation.

The on-site presence for Crave and the NOS brand included a street team offering samples of the product (we designed the sample cups that were distributed) and we also created some swag to hand out including custom-printed slap bands. At the event booth, we had an hourly raffle and a big one at the end of the day.

Hub

All of the coverage from the event was posted in as close to live-time as possible and was updated on this all-inclusive destination. News, interviews, photo galleries, etc. were all updated through-out the entire weekend.

Online Promotion

Video Graphics

Videos during the event used these custom graphics. Videos leading up to the event were also created to promote the destination.

Co-brands

These custom cobrands were created and animated to call attention and drive to the event landing page.

On-Site Promotional

Sampling Cups

Who doesn’t love free ice cold beverages?

Slap Bands

A fun retro throw back to snap onto passers by and catch attention!

Raffle Cards

Acknowledgement

I do not make any ownership claim to the copyrighted works shown on this page.

• CREATIVE DIRECTOR: Manuel Donayre
• DESIGN LEAD: Jose Inigo
• ANIMATION: Jose Inigo, Outsourced Serbian Team