Official website for home entertainment release of Death Race 2. Incorporated several rich media sections that dive deeper into the film including a custom interactive game. Other standard features included galleries, cast/synopsis, and a BUY NOW section. The project also entailed several multimedia animations, transitions, special effects, and hover effects.

Landing Page

General Content

We used a rusty, broken-down, metal aesthetic to mirror the rough-and-tumble appearance of the vehicles in the film. Aside from the standard assortment of content, we featured two of the games (created by the client and incorporated into the experience) and a third completely custom game which we’ll see below in further detail.

Blow Her Clothes Off Game

Earning this website it’s R-rating and woefully long before the #TimesUp movement, this game was simple in its premise: Blow Her Clothes Off. Users tapped their keyboard to rev engines of a car that would eventually send a blast of exhaust that would blow off the car model’s clothing, piece by piece.

We hired models and shot the green screen video footage at our in-house production studio. The game featured three models and three levels per model.

Game Logic Workflow

Game play was simple, proceed level-by-level finding progressively harder game play as each piece of the model’s clothing is blown off. After completing the third level for the third model, there was a congratulations video featuring all three models together.

The game also featured an Access Code which unlocked all levels of play at once. These codes were given out by the client at special events and parties as part of the promotion for the website and movie.