MouseInfo | Logo and Brand Identity

I took over MouseInfo.com in 2008 from its previous owners and used the opportunity to give the whole site a refresh and consistent visual voice. Taking cue from Mickey Mouse himself, I went with a red and black color scheme to be strikingly different from other Disney news sites which tended towards blue and green hues.

Mickey Mouse’s red shorts are iconic so I landed on a red just a few shades darker to minimize the color’s overpowering characteristics. Over the years, I created a number of collateral and support for the brand including business cards, video graphics, etc.

Logo Design

Website Design

I used a pre-existing Elegant Theme that was responsively built and used extensive amounts of hand-coded CSS customization to get to to the final look.

Business Card Design

Social Media Design

I’ve maintained several social media accounts for @MouseInfo including InstagramTwitter, Facebook, Pinterest, Tumblr, and YouTube.

Video Graphics

Coverage Banners

Whenever we have topics that will have several articles that users might want to easily access, we create Coverage Banners utilizing whatever images are available online.

Acknowledgements

I do not make any ownership claim to the copyrighted works shown on this page.

  • DESIGN / DIRECTOR: Jose Inigo