An interactive overlay ad unit for Kellogg’s Froot Loops which encouraged users to engage with the brand by flying mascot Toucan Sam across a beach to collect his trademark loops!

Using their keyboard arrows, users moved Sam left, right, up, or down to catch the Froot Loops but if they accidentally bumped into any of the beach balls, they would lose time on the clock. Following completion of the game, users were presented their score, an exclusive clip, and ability to replay the game or visit client site.

Acknowledgement

I do not make any ownership claim to the copyrighted works shown on this page.

• CREATIVE DIRECTOR: Manuel Donayre
• DESIGN LEAD: Jose Inigo
• DESIGN SUPPORT: Outsourced Serbian Team
• ANIMATION: Outsourced Serbian Team